Growth Strategies

From benefits to a £10m exit: How Sam Stoffel built – and nearly derailed – his business

After starting out broke and living on benefits, Sam Stoffel built a matched betting platform into a £10m exit – learning hard lessons on pricing, rebranding, cashflow and dealmaking along the way

Caspar Lee on turning online fame into a £100m business

The YouTube pioneer on building influence, professionalising creator marketing and backing early-stage tech founders

The marketing ‘alchemy’ most companies miss

Rory Sutherland is one of the UK’s best-known marketing thinkers. He sets out why businesses should rethink how they value marketing, from direct mail to call centres and customer kindness

Business lessons from a sofa entrepreneur

Rohan Blacker looks back at his time with e-commerce pioneer Sofa.com and explains the thinking behind his latest online furniture project

Meet the 12 Northern businesses leading the AI charge

A closer look at the Northern companies turning artificial intelligence into measurable business results

Ranked: Billion-pound British bosses

From Rolls-Royce to Marks & Spencer, these CEOs show how decisive leadership can transform Britain’s biggest companies

Rolls-Royce: Transforming a British icon

Rolls-Royce is one of the most famous names in British business, but its financial performance has rarely matched its reputation. Until now. Tufan Erginbilgiç is our CEO of the Year