Brand & Marketing

Why your personal brand is your biggest asset

Personal branding expert Amelia Sordell explains how to make LinkedIn work for your business

Pitchify founder: Listen to what people actually want

Video games entrepreneur Gina Jackson explains a common trap developers can fall into when making games

Wendy Wu: Show passion and customers will reward you

The travel tour entrepreneur’s business is thriving after the pandemic because she listened to customers

Saint and Sofia CEO: Make shopping a social experience

Fashion entrepreneur Dessi Bell explains why customers are looking for something different when they shop on the high street

Gtech founder: Find synergy in your sponsorships

The home appliances inventor and entrepreneur explains what he’s learned from sponsoring Brentford FC

How new Coke fizzled out

An ill-fated product launch 40 years ago became one of the biggest marketing blunders ever and still holds lessons today

Inside the turnaround of Marks & Spencer

Stuart Machin’s hands-on leadership has revived M&S, tripling its share price and reshaping its future, by obsessing over the details, from shop floors to staff message boards