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Consumer Trends

Facade of Ikea Greenwich

Ikea’s boss: We’ve never made so many mistakes

Ingka Group's CEO Jesper Brodin has had to return Ikea to its entrepreneurial roots to transform the retailer for the digital age

Dougal Shaw

Little Moons products

How market research transformed Little Moons

Ross Farquhar, marketing director at Little Moons, explains how data-driven insights have become critical to the brand’s rapid growth and product development strategy

Sarah Vizard

A group of young people in a business meeting

How to do market research well

Research should be the foundation of any growing business, but it is fraught with pitfalls that companies need to avoid

Sarah Vizard

Amy Knight standing in front of Must Have Ideas' warehouse

Must Have Ideas: The online retailer dominating social media and consumer trends

Gut feeling and a keen eye for customers has helped Must Have Ideas go from homebased start-up to an online success story

Josh Dornbrack

Nike store is a fashion and sporting goods store

McDonald’s, Nike and Starbucks show the perils of losing sight of the customer

Some of the world's biggest consumer businesses are struggling for sales growth as customer habits shift and they fail to keep up 

Graham Ruddick

Duolingo's iconic cartoon character

5 insights language-learning companies can offer us 

Digital language learning platforms are big business these days and the data they harvest can yield interesting insights for everyone, including business leaders

Dougal Shaw

Large selection of pet food zoo store

Fur-ever love: Inside the booming pet care industry

As pet ownership soars, the pet care industry is growing fast. From innovative meat-free solutions to digital rewards apps, entrepreneurs are tapping into this lucrative market

Patricia Cullen