David Abrahamovitch founded the Grind coffee brand in 2011 in Shoreditch, east London. Its pink branding made the company stand out in our coffee-obsessed world and it has built a cult following. Grind now has more than 14 physical locations serving coffee and food, as well as a huge roastery where it prepares its coffee. It has also expanded into a direct-to-consumer offer (which sends its compostable coffee pods to homes) and is in supermarkets. 

Dougal Shaw went to meet Abrahamovitch at Grind’s headquarters in Shoreditch, a stone’s throw away from the original café where it all began, to find out how he built his coffee empire and its loyal customer base.

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