Tired of cookie-cutter LinkedIn posts and empty personal branding advice? In this episode of the Business Leader Podcast, Josh Dornbrack sits down with Amelia Sordell, an online marketing expert and author of The Personal Branding Playbook, to uncover the truth about building a personal brand that actually works.

Forget chasing viral fame – Sordell reveals how authenticity, clear goals and strategic content can transform your reputation into a powerful business tool. Whether you’re a CEO, founder or just starting your career, you’ll learn how to leverage your personal brand to win clients, attract talent and open doors you never thought possible.

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