The unique funding strategy of a vertical whisky distillery

In this instalment of our video series, My Business Leader Secret, we talk to Paddy Fletcher, who along with co-founder Ian Stirling, is scaling a successful alcoholic drinks company in Scotland.

How do you fund a business if your product will take several years to be ready for market?

That's the key question the founders posed themselves when they started on their business journey.

It's a challenge all new Scotch whisky brands face. This is because a whisky must mature for at least three years before it can be certified as a Scotch.

The entrepreneurs' answer to this problem takes the form of a 40-metre-tall, vertical distillery in Edinburgh.

Paddy Fletcher shared the insights he’s gained from maturing a whisky business.

Watch the rest of the My Business Leader Secret series.