Dougal Shaw- 3 April 2025
Pip Murray founded Pip & Nut in 2013. Her original peanut butter recipe was based on a power snack she developed at home to help her prepare for long runs as a keen jogger. She wanted a natural recipe that avoided additives and palm oil.
Her recipe proved such a hit with friends that she saw the potential to turn it into a business idea, believing there was a gap in the market. Peanut butter is, she discovered, a “permitted indulgence” for consumers. Twelve years later, you will find her jars and other products in most supermarkets.
The brand has retail sales of more than £25m and employs more than 30 people. Pip Murray explains to Dougal Shaw how she took her idea from the kitchen table to supermarket shelves, through food markets, rigorous product testing and a few failed product ideas along the way.
Related and recommended
Communications specialist Tom Laranjo shares advice on how to integrate artificial technology into the workplace
Video games entrepreneur Gina Jackson explains a common trap developers can fall into when making games
Mastering emotional intelligence can help you make better decisions, navigate conflict and build a workplace people want to be part of
Both the country and the government must face the truth: either taxes will have to rise or services will need to be cut. We can’t have both