Dougal Shaw- 3 April 2025
Pip Murray founded Pip & Nut in 2013. Her original peanut butter recipe was based on a power snack she developed at home to help her prepare for long runs as a keen jogger. She wanted a natural recipe that avoided additives and palm oil.
Her recipe proved such a hit with friends that she saw the potential to turn it into a business idea, believing there was a gap in the market. Peanut butter is, she discovered, a “permitted indulgence” for consumers. Twelve years later, you will find her jars and other products in most supermarkets.
The brand has retail sales of more than £25m and employs more than 30 people. Pip Murray explains to Dougal Shaw how she took her idea from the kitchen table to supermarket shelves, through food markets, rigorous product testing and a few failed product ideas along the way.
Related and recommended
The auto industry entrepreneur believes smart pivots can be the start button to fire up business success
Knowing how to get agreement between two parties is key in business. Two experts who have dealt with life-and-death negotiations offer their insight
The hotel executive believes the hospitality industry needs to be proactive in hiring to reflect society
The legendary ad exec believes leaders should collaborate with the technology, rather than use it as a tool