Home Insights Pip & Nut: Passion project to supermarket hit

Pip & Nut: Passion project to supermarket hit

Pip Murray talks about how she took her idea from the kitchen table to supermarket shelves, through food markets, rigorous product testing and more

Pip Murray founded Pip & Nut in 2013. Her original peanut butter recipe was based on a power snack she developed at home to help her prepare for long runs as a keen jogger. She wanted a natural recipe that avoided additives and palm oil.

Her recipe proved such a hit with friends that she saw the potential to turn it into a business idea, believing there was a gap in the market. Peanut butter is, she discovered, a “permitted indulgence” for consumers. Twelve years later, you will find her jars and other products in most supermarkets.

The brand has retail sales of more than £25m and employs more than 30 people. Pip Murray explains to Dougal Shaw how she took her idea from the kitchen table to supermarket shelves, through food markets, rigorous product testing and a few failed product ideas along the way.

Related and recommended

How to use M&A to drive strategic growth

How to use M&A to drive strategic growth

Castore went ahead with its recent acquisition of Belstaff from Sir Jim Ratcliffe’s Ineos only when it was satisfied five key criteria had been met

Michelin-star chef on the ingredients for success in turbulent times

Michelin-star chef on the ingredients for success in turbulent times

The discipline it takes to be a top chef “also works well in the boardroom”, according to Chris Galvin, the chef patron of Galvin Restaurants

Keeping older workers could hold the key for UK economy

Keeping older workers could hold the key for UK economy

Raising the state pension age to save billions may seem attractive to a cash-strapped government but returns from earlier rises are dwindling

How to use innovative thinking to find new opportunities

How to use innovative thinking to find new opportunities

Roc Nation Sports International has a bold playbook for spotting and seizing global opportunities: be fearless and be comfortable being uncomfortable

Apply to become a member

Click here to review our privacy policy.

Start your journey