Home Content Grind's CEO on how he built a coffee empire

Grind's CEO on how he built a coffee empire

David Abrahamovitch built Grind from one cafe in Shoreditch to a multimillion-pound business that is now expanding beyond London. This is the story of how he did it.

David Abrahamovitch founded the Grind coffee brand in 2011 in Shoreditch, east London. Its pink branding made the company stand out in our coffee-obsessed world and it has built a cult following. Grind now has more than 14 physical locations serving coffee and food, as well as a huge roastery where it prepares its coffee. It has also expanded into a direct-to-consumer offer (which sends its compostable coffee pods to homes) and is in supermarkets. 

Dougal Shaw went to meet Abrahamovitch at Grind's headquarters in Shoreditch, a stone’s throw away from the original café where it all began, to find out how he built his coffee empire and its loyal customer base.

Related and recommended

Otto Car CEO: ‘Cultural shifts’ are business opportunities

Otto Car CEO: ‘Cultural shifts’ are business opportunities

The auto industry entrepreneur believes smart pivots can be the start button to fire up business success

How to prepare for any negotiation

How to prepare for any negotiation

Knowing how to get agreement between two parties is key in business. Two experts who have dealt with life-and-death negotiations offer their insight

Hilton EMEA President: Diverse customers need a diverse team

Hilton EMEA President: Diverse customers need a diverse team

The hotel executive believes the hospitality industry needs to be proactive in hiring to reflect society

Sir John Hegarty: See AI as a partner, not a tool

Sir John Hegarty: See AI as a partner, not a tool

The legendary ad exec believes leaders should collaborate with the technology, rather than use it as a tool

Apply to become a member

Click here to review our privacy policy.

Start your journey