
David Abrahamovitch founded the Grind coffee brand in 2011 in Shoreditch, east London. Its pink branding made the company stand out in our coffee-obsessed world and it has built a cult following. Grind now has more than 14 physical locations serving coffee and food, as well as a huge roastery where it prepares its coffee. It has also expanded into a direct-to-consumer offer (which sends its compostable coffee pods to homes) and is in supermarkets.
Dougal Shaw went to meet Abrahamovitch at Grind's headquarters in Shoreditch, a stone’s throw away from the original café where it all began, to find out how he built his coffee empire and its loyal customer base.
Related and recommended

The real value of artificial intelligence lies not in replacing people but in collaborating with humans’ unique creativity

The discipline it takes to be a top chef “also works well in the boardroom”, according to Chris Galvin, the chef patron of Galvin Restaurants

Castore went ahead with its recent acquisition of Belstaff from Sir Jim Ratcliffe’s Ineos only when it was satisfied five key criteria had been met

Raising the state pension age to save billions may seem attractive to a cash-strapped government but returns from earlier rises are dwindling