Dougal Shaw- 11 March 2025
David Abrahamovitch founded the Grind coffee brand in 2011 in Shoreditch, east London. Its pink branding made the company stand out in our coffee-obsessed world and it has built a cult following. Grind now has more than 14 physical locations serving coffee and food, as well as a huge roastery where it prepares its coffee. It has also expanded into a direct-to-consumer offer (which sends its compostable coffee pods to homes) and is in supermarkets.
Dougal Shaw went to meet Abrahamovitch at Grind's headquarters in Shoreditch, a stone’s throw away from the original café where it all began, to find out how he built his coffee empire and its loyal customer base.
Related and recommended
Popstar, TV presenter, entrepreneur – Humes's career has seen her wear many hats. Here, she opens up about risk, resilience and the courage it takes to grow beyond your comfort zone
A small rugby club from Devon became a double champions through culture, clarity and courageous leadership
The CEO of a social enterprise in the UK explains how the extended producer responsibility scheme is hitting her business
One leader turned heartbreak into a movement and built a blueprint for purpose-driven growth along the way