Dougal Shaw- 11 March 2025
David Abrahamovitch founded the Grind coffee brand in 2011 in Shoreditch, east London. Its pink branding made the company stand out in our coffee-obsessed world and it has built a cult following. Grind now has more than 14 physical locations serving coffee and food, as well as a huge roastery where it prepares its coffee. It has also expanded into a direct-to-consumer offer (which sends its compostable coffee pods to homes) and is in supermarkets.
Dougal Shaw went to meet Abrahamovitch at Grind's headquarters in Shoreditch, a stone’s throw away from the original café where it all began, to find out how he built his coffee empire and its loyal customer base.
Related and recommended
The technology is being used to redefine leadership, strategy and time management for modern bosses
Ebike entrepreneur Caroline Seton explains why start-ups should withstand external pressures to change course
Tom Crowley explains his philosophy for running successful high street food businesses
The travel tour entrepreneur’s business is thriving after the pandemic because she listened to customers