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Docusign CEO on the AI revolution

How does a tech leader navigate a post-pandemic slump and harness AI to redefine an industry? Allan Thygesen shares how he’s steering the company

Docusign made its name in the early 2000s by pioneering the idea of e-signatures in digital contracts. Since then it has grown into a multi-billion dollar tech company. The technology came into its own during the Covid-19 pandemic, helping businesses to keep running when everyone worked remotely.

However, that dramatic spike in demand ultimately unsettled the company. Thygesen joined from Google in late 2022 to steady the ship. He’s finding growth by revolutionising the world of digital contracts once more, but this time harnessing the power of artificial intelligence.

The episode includes:

  • Why AI is revolutionising contract management and how it turns static documents into valuable data
  • What Thygesen believes is the secret to sustainable growth in SaaS
  • How smaller businesses are outpacing larger ones in embracing AI innovation
  • The leadership lessons Thygesen brought from Google to his first CEO role

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