Josh Dornbrack- 1 July 2021
MESOA for Men, a fast-growth male grooming business, has announced the successful completion of its first investment raise, a six-figure deal which was advised on by corporate finance led deal-making business, the GS Verde Group.After launching MESOA for Men in 2019, founder & CEO, Matt Jones has harnessed his experience in growing successful brands, most notably multi-million-pound agency, S3 Advertising, which he successfully sold in 2019, in a high-profile Management Buy Out (MBO).The investment, raised from private investors, will see the business push on with its plans to create new jobs, by growing the team to 15 employees by February 2022. Senior positions in the pipeline include head of product development, brand manager, supply chain manager and head of retail.Jones said, “It is an exciting time for MESOA for Men. We are proud to have been so well received by the investment community, and it comes at a perfect time with the business gearing up to launch our new product ranges this summer. We are excited to be creating new jobs and growing our team to support our growth plans.”As well as advising on the investment, the GS Verde Group joins a number of private investors in supporting the growth of MESOA for Men by becoming an equity investor itself.Nigel Greenaway, CEO of the GS Verde Group, said, “As a disruptive business ourselves, we appreciate what Matt has achieved already in business and had little hesitation in supporting his next venture. As experienced dealmakers, the GS Verde Group works with some of the region’s most exciting business Founders and we are looking forward to seeing MESOA for Men grow.”There are significant growth plans on the horizon, as MESOA for Men just this week launched its Brand Bond Issuance, with the objective of achieving global recognition by 2025.Jones added, “We are just getting started. The investment has put us in good stead on our journey to becoming a globally recognised male skin and hair care brand, and we are about to launch our Brand Bond Issuance campaign.”Even with its plans to scale up, MESOA for Men’s passion for men’s mental health and wellbeing is a core value that the brand will continue to promote. This includes having a dedicated community page, which encourages men to talk openly about anything.Jones concluded, “It doesn’t matter how big we get, our community and our ethos are central to all that we do. We are proud of the community we have created, there has arguably never been a more important time for men to talk than with the challenges experienced over the last few years. Men’s mental health will forever be a central part of our focus at MESOA for Men.”
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