What does it take to run a sport? What does the job involve? And how do you end up in a job like that? Simon Brownell is the chief executive of the World Snooker Tour. He is in charge of running the top snooker events and trying to expand the sport’s audience around the world.

Snooker is a quirky sport in many ways, but its growth in China is extraordinary and many businesses would love to be able to match it. In the latest episode of the Business Leader Podcast, we look into Simon Brownell’s unusual job, the success in China, how to balance tradition and innovation, and why his biggest challenge is finding table-fitters

Next Episode

MorphCostumes CEO on how a strategy overhaul saved the business

Fraser Smeaton turned MorphCostumes into a multi-million-pound business but had to reinvent when it became a victim of its own success

Listen Now