Home Content How Castore took on Nike and Adidas

How Castore took on Nike and Adidas

Tom Beahon, the co-founder of Castore, explains how he and his brother Phil built a sportswear brand in North West England that is taking on Nike and Adidas. The story begins with Beahon failing to make it as a professional football with his beloved Tranmere Rovers.

Castore is now worth nearly £1 billion and makes kits for the England cricket team, Newcastle United and other high-profile teams and athletes. But the journey for this British success story has taken twists and turns…

Related and recommended

Sir John Hegarty: See AI as a partner, not a tool

Sir John Hegarty: See AI as a partner, not a tool

The legendary ad exec believes leaders should collaborate with the technology, rather than use it as a tool

International expansion: How to take your business into new markets

International expansion: How to take your business into new markets

Entering new markets drives growth but can trip up the unwary. Here’s everything you need to know before you start

Ask Richard: International expansion

Ask Richard: International expansion

Richard Harpin, the founder of HomeServe and Growth Partner and owner of Business Leader, answers your burning business questions

Apprentice stars: What Lord Sugar taught us

Apprentice stars: What Lord Sugar taught us

Contestants from The Apprentice reveal the fundamental business lessons they learned from taking part in the TV show

Apply to become a member

Click here to review our privacy policy.

Start your journey