Home Insights Snaptrip acquires LateRooms from Secret Escapes

Snaptrip acquires LateRooms from Secret Escapes

Snaptrip acquires LateRooms from Secret Escapes

Last-minute holiday rental marketplace, Snaptrip, has acquired LateRooms to add to its growing roster of travel sites.

Rest Easy Group, the parent company of Snaptrip.com, purchased the domain and digital assets from Secret Escapes, a members-only, online travel and experiences company, adding LateRooms to an increasing number of last-minute travel domains owned under the Snaptrip umbrella.

Launched in 2013, Snaptrip is a trusted marketplace for travellers to discover the best last-minute cottage, apartment and lodge holiday deals in the UK, Ireland and other European destinations.

Secret Escapes had operated LateLuxury.com in partnership with Laterooms. When the Malvern Group ceased trading following a withdrawal of funding, Secret Escapes purchased the trademarks, domains and digital assets of LateLuxury.com (and Laterooms.com), to secure and build on its previous activities. Following the deal with Snaptrip, the Laterooms.com domain name and digital assets will transfer from Secret Escapes over to Snaptrip.

LateRooms has been acquired to diversify the Snaptrip umbrella’s offering to existing bookers. Snaptrip hopes the addition of LateRooms will reinforce the group’s mission to become the number one destination for last-minute bookings, while also giving customers access to all other types of accommodation through more than half a dozen different marketplaces.

Snaptrip co-founder and CEO Matt Fox, said: “The LateRooms.com brand offers a wonderful opportunity for us here at Rest Easy Group. Not only is it a brand known nationwide, but it is synonymous with last-minute bookings and we are hugely excited to breathe new life into what was once one of the biggest and most relevant websites in UK travel.

“Restoring LateRooms as a reputable last-minute hotel booking platform will fit perfectly in our portfolio alongside our holiday rental marketplaces Snaptrip and Last Minute Cottages and will enable us to offer customers of all of our brands a wider variety of accommodation.”

Alex Saint, co-founder and CEO of Secret Escapes, said: “We are very happy to pass on the digital assets and domain of LateRooms to Snaptrip. Although LateRooms is a great brand, it’s not core to our strategy. LateRooms suits Snaptrip’s last-minute booking-focused model very well and is highly complementary to their existing sites.”

Related and recommended

Gtech founder: Find synergy in your sponsorships

Gtech founder: Find synergy in your sponsorships

The home appliances inventor and entrepreneur explains what he’s learned from sponsoring Brentford FC

How new Coke fizzled out

How new Coke fizzled out

An ill-fated product launch 40 years ago became one of the biggest marketing blunders ever and still holds lessons today

The graft behind the glory: Why hard work can't be replaced

The graft behind the glory: Why hard work can't be replaced

John Stapleton argues that telling young people hard work is outdated may be the most damaging lie in modern business

How improv could improve your communication skills

How improv could improve your communication skills

Neil Mullarkey is an improvisational comedian who has a few tricks to teach the world of business

Apply to become a member

Click here to review our privacy policy.

Start your journey