Huel is one of the fastest-growing companies in the UK. The food and nutrition business has ambitions to be the next billion-dollar food brand and has already succeeded where many other UK brands have failed by breaking into the US.
This is the story behind Huel's unique recruitment, marketing and growth strategy with the company's CEO James McMaster...
Related and recommended
Rohan Blacker looks back at his time with e-commerce pioneer Sofa.com and explains the thinking behind his latest online furniture project
Leaders must realise the tech revolution can achieve its full potential only when human values remain central to change
A closer look at the Northern companies turning artificial intelligence into measurable business results
Many argue the five-day week is no longer fit for purpose, but can a four-day week really work for businesses?