Home Insights The rise of Huel: How to recruit Hueligans, market your product and succeed in the US

The rise of Huel: How to recruit Hueligans, market your product and succeed in the US

This is the story behind Huel's unique recruitment, marketing and growth strategy with the company's CEO James McMaster

The rise of Huel: How to recruit Hueligans, market your product and succeed in the US

Huel is one of the fastest-growing companies in the UK. The food and nutrition business has ambitions to be the next billion-dollar food brand and has already succeeded where many other UK brands have failed by breaking into the US.

This is the story behind Huel's unique recruitment, marketing and growth strategy with the company's CEO James McMaster...

Related and recommended

Time is running out for Starmer and Reeves

Time is running out for Starmer and Reeves

The prime minister and chancellor may be safe for now but Cabinet ministers believe it’s a case of when, not if, they fall

How Hair Syrup went from a viral TikTok to a multi-million pound beauty brand

How Hair Syrup went from a viral TikTok to a multi-million pound beauty brand

After creating her own hair oil blends as a student, Lucie Macloud grew Hair Syrup into a multi-million pound business that she’s now expanding into Europe and the US

Nails.INC founder Thea Green: Don’t sweat the small stuff

Nails.INC founder Thea Green: Don’t sweat the small stuff

Thea Green, one of the UK’s most successful entrepreneurs in the beauty and self-care space, shares her advice

Gtech: The window-fitter who became a UK success story

Gtech: The window-fitter who became a UK success story

Nick Grey's story is a tale of grit, design obsession and the strategic choices behind sustainable success

Apply to become a member

Click here to review our privacy policy.

Explore membership