Home Insights The company that launched the air fryer

The company that launched the air fryer

We speak to Versuni chief executive Veronique Pauwels about the business, why it is capable of producing innovations like the air fryer and more

Philips is the electronics brand behind a host of household appliances and it launched the air fryer, one of the most successful new products of the 21st Century so far. The history of the Philips brand dates back to the 1800s. Today the company that makes Philips products for consumers is called Versuni and the chief executive is Veronique Pauwels.

In this episode of the Business Leader podcast, we speak to her about the business, why it is capable of producing innovations like the air fryer and why playing chess makes you a strategic thinker...

Related and recommended

Saint and Sofia CEO: Make shopping a social experience

Saint and Sofia CEO: Make shopping a social experience

Fashion entrepreneur Dessi Bell explains why customers are looking for something different when they shop on the high street

Why the right assistant is your biggest untapped growth lever

Why the right assistant is your biggest untapped growth lever

Think assistants are just admin managers? Think again. They might be your greatest business asset

Gtech founder: Find synergy in your sponsorships

Gtech founder: Find synergy in your sponsorships

The home appliances inventor and entrepreneur explains what he’s learned from sponsoring Brentford FC

How new Coke fizzled out

How new Coke fizzled out

An ill-fated product launch 40 years ago became one of the biggest marketing blunders ever and still holds lessons today

Apply to become a member

Click here to review our privacy policy.

Start your journey