Graham Ruddick- 3 September 2024
Sir Rocco Forte has led two businesses worth more than £1 billion. The first, Forte Group, was founded by his father, Charles. It owned hotels and restaurants and was one of the biggest companies in the UK. But in 1996 it was lost. Forte was taken over by Granada after a hostile bid battle and then dismantled. Sir Rocco had to start again.
At first, he had no properties and couldn't even use the family name. But Rocco Forte Hotels is now valued at £1.2 billion. This is the story of how Sir Rocco fought back and his thoughts on how to grow a business
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