Home Insights How to build a personal brand that drives business success

How to build a personal brand that drives business success

We speak to personal branding expert Amelia Sordell to uncover the truth about building a personal brand that actually works

How to build a personal brand that drives business success

Tired of cookie-cutter LinkedIn posts and empty personal branding advice? In this episode of the Business Leader Podcast, Josh Dornbrack sits down with Amelia Sordell, an online marketing expert and author of The Personal Branding Playbook, to uncover the truth about building a personal brand that actually works.

Forget chasing viral fame – Sordell reveals how authenticity, clear goals and strategic content can transform your reputation into a powerful business tool. Whether you're a CEO, founder or just starting your career, you’ll learn how to leverage your personal brand to win clients, attract talent and open doors you never thought possible.

Related and recommended

How to work with AI and transform your business

How to work with AI and transform your business

The real value of artificial intelligence lies not in replacing people but in collaborating with humans’ unique creativity

Michelin-star chef on the ingredients for success in turbulent times

Michelin-star chef on the ingredients for success in turbulent times

The discipline it takes to be a top chef “also works well in the boardroom”, according to Chris Galvin, the chef patron of Galvin Restaurants

How to use M&A to drive strategic growth

How to use M&A to drive strategic growth

Castore went ahead with its recent acquisition of Belstaff from Sir Jim Ratcliffe’s Ineos only when it was satisfied five key criteria had been met

Keeping older workers could hold the key for UK economy

Keeping older workers could hold the key for UK economy

Raising the state pension age to save billions may seem attractive to a cash-strapped government but returns from earlier rises are dwindling

Apply to become a member

Click here to review our privacy policy.

Start your journey