Tired of cookie-cutter LinkedIn posts and empty personal branding advice? In this episode of the Business Leader Podcast, Josh Dornbrack sits down with Amelia Sordell, an online marketing expert and author of The Personal Branding Playbook, to uncover the truth about building a personal brand that actually works.
Forget chasing viral fame – Sordell reveals how authenticity, clear goals and strategic content can transform your reputation into a powerful business tool. Whether you're a CEO, founder or just starting your career, you’ll learn how to leverage your personal brand to win clients, attract talent and open doors you never thought possible.
Related and recommended

Eric Johnson leads an online platform focused on the value of collecting feedback, a principle he applies to his own company

The prime minister is seeing his popularity – and his authority – fade as a series of costly U-turns make tax rises ever more likely

Watson has had a number of business disappointments but seems to be on to a winner with her new sustainable clothing brand

The technology is being used to redefine leadership, strategy and time management for modern bosses