Home Content How to build a personal brand that drives business success

How to build a personal brand that drives business success

We speak to personal branding expert Amelia Sordell to uncover the truth about building a personal brand that actually works

Tired of cookie-cutter LinkedIn posts and empty personal branding advice? In this episode of the Business Leader Podcast, Josh Dornbrack sits down with Amelia Sordell, an online marketing expert and author of The Personal Branding Playbook, to uncover the truth about building a personal brand that actually works.

Forget chasing viral fame – Sordell reveals how authenticity, clear goals and strategic content can transform your reputation into a powerful business tool. Whether you're a CEO, founder or just starting your career, you’ll learn how to leverage your personal brand to win clients, attract talent and open doors you never thought possible.

Related and recommended

Hilton EMEA President: ‘Our customers are diverse, so too is our team’

Hilton EMEA President: ‘Our customers are diverse, so too is our team’

The hotel executive believes the hospitality industry needs to be proactive in hiring to reflect society

Sir John Hegarty: See AI as a partner, not a tool

Sir John Hegarty: See AI as a partner, not a tool

The legendary ad exec believes leaders should collaborate with the technology, rather than use it as a tool

International expansion: How to take your business into new markets

International expansion: How to take your business into new markets

Entering new markets drives growth but can trip up the unwary. Here’s everything you need to know before you start

Ask Richard: International expansion

Ask Richard: International expansion

Richard Harpin, the founder of HomeServe and Growth Partner and owner of Business Leader, answers your burning business questions

Apply to become a member

Click here to review our privacy policy.

Start your journey