Tired of cookie-cutter LinkedIn posts and empty personal branding advice? In this episode of the Business Leader Podcast, Josh Dornbrack sits down with Amelia Sordell, an online marketing expert and author of The Personal Branding Playbook, to uncover the truth about building a personal brand that actually works.
Forget chasing viral fame – Sordell reveals how authenticity, clear goals and strategic content can transform your reputation into a powerful business tool. Whether you're a CEO, founder or just starting your career, you’ll learn how to leverage your personal brand to win clients, attract talent and open doors you never thought possible.
Related and recommended
Labour believes a trade deal with the US will change its political fortunes, but there are numerous obstacles in the way
The Olympic cycling champion has brought lessons from his time in sport to his work in business
How do you build a company culture that nurtures game-changing ideas? Start with mindset, feedback and failure
The auto industry entrepreneur believes smart pivots can be the start button to fire up business success