Kimberly-Clark was founded in 1872 in Wisconsin in North America. It initially operated paper mills and today owns Andrex, Kleenex, Huggies nappies and other well-known consumer brands. More than 150 years after it was founded, the company is still thriving and relevant to consumers.
Kimberly-Clark was one of the companies that featured in Jim Collins' definitive business book Good to Great, which looked at why an exclusive collection of companies have been able to deliver extraordinary results over not just the short-term but a sustained period of time. We take a look into the culture of Kimberly-Clark and how it has sustained success. We speak to Dan Howell, the managing director of Kimberly-Clark in the UK and Ireland.
The episode covers:
- Why health is foundational to success and high performance
- How to adapt to changing consumer tastes
- The latest thinking on marketing for Andrex and Kleenex
Related and recommended

Eric Johnson leads an online platform focused on the value of collecting feedback, a principle he applies to his own company

The prime minister is seeing his popularity – and his authority – fade as a series of costly U-turns make tax rises ever more likely

Watson has had a number of business disappointments but seems to be on to a winner with her new sustainable clothing brand

The technology is being used to redefine leadership, strategy and time management for modern bosses