Home Content How to sustain success and relevance by the owner of Andrex and Kleenex

How to sustain success and relevance by the owner of Andrex and Kleenex

The company behind Andrex, Kleenex and Huggies is challenging the philosophy that 110 per cent effort gets the best results

Kimberly-Clark was founded in 1872 in Wisconsin in North America. It initially operated paper mills and today owns Andrex, Kleenex, Huggies nappies and other well-known consumer brands. More than 150 years after it was founded, the company is still thriving and relevant to consumers.

Kimberly-Clark was one of the companies that featured in Jim Collins' definitive business book Good to Great, which looked at why an exclusive collection of companies have been able to deliver extraordinary results over not just the short-term but a sustained period of time. We take a look into the culture of Kimberly-Clark and how it has sustained success. We speak to Dan Howell, the managing director of Kimberly-Clark in the UK and Ireland.

The episode covers:

  • Why health is foundational to success and high performance
  • How to adapt to changing consumer tastes
  • The latest thinking on marketing for Andrex and Kleenex

Related and recommended

Hilton EMEA President: ‘Our customers are diverse, so too is our team’

Hilton EMEA President: ‘Our customers are diverse, so too is our team’

The hotel executive believes the hospitality industry needs to be proactive in hiring to reflect society

Sir John Hegarty: See AI as a partner, not a tool

Sir John Hegarty: See AI as a partner, not a tool

The legendary ad exec believes leaders should collaborate with the technology, rather than use it as a tool

International expansion: How to take your business into new markets

International expansion: How to take your business into new markets

Entering new markets drives growth but can trip up the unwary. Here’s everything you need to know before you start

Ask Richard: International expansion

Ask Richard: International expansion

Richard Harpin, the founder of HomeServe and Growth Partner and owner of Business Leader, answers your burning business questions

Apply to become a member

Click here to review our privacy policy.

Start your journey