Home Insights Invisible orthodontics announces partnership with Georgina Rodríguez

Invisible orthodontics announces partnership with Georgina Rodríguez

Invisible orthodontics announces partnership with Georgina Rodríguez

Impress, a European invisible orthodontics company wants to emphasise the importance of oral healthcare and encourages all types of users to do so with professional help.

The TV advert, which will feature on Channel 4 and 4OD until early December, features a new voice and image of the brand: Georgina Rodríguez, a model, businesswoman, and dancer.

With its new TV advert, Impress seeks to intertwine two of its differential values: personalisation and professionalism – as each treatment is supervised by doctors at all times.

Georgina Rodríguez said, “I wanted to become the image of Impress because of its disruptive concept – Impress is constantly going one step further in orthodontic treatments. It is a company that has already shown so much success but still has so much potential ahead of it.”

“At Impress it’s important that the treatment is comfortable and doesn’t interfere with the patient’s lifestyle or social events, and this separates it from other forms of dental care which are often uncomfortable and unattractive.”

Natalia Vyelichkina, board marketing director of Impress, said, “We are both excited and proud to have Georgina on board. We were looking for an ambassador who shared a similar vision and philosophy that, above all, extolled aspects such as the comfort and personalisation of our treatments, supervised at all times by a highly experienced medical team.”

Related and recommended

Airtasker CEO: Hire internally when scaling

Airtasker CEO: Hire internally when scaling

Australian entrepreneur Tim Fung believes that you should prioritise developing internal talent when growing a business

The 100-day turnaround plan for growth-focused leaders

The 100-day turnaround plan for growth-focused leaders

Discover how the first 100 days, the 80/20 principle and four timeless rules can reset your business for growth

WD-40 CEO: Think of mistakes as learning moments

WD-40 CEO: Think of mistakes as learning moments

Steve Brass explains how he promotes psychological safety at work to foster innovation

Cohesity CEO: Getting fired was the best thing to happen in my career

Cohesity CEO: Getting fired was the best thing to happen in my career

Major career setbacks can be moments to take stock and recalibrate, according to US tech boss Sanjay Poonen

Apply to become a member

Click here to review our privacy policy.

Start your journey