Body Fuel™, the sports drink endorsed by UFC star Paddy “The Baddy” Pimblett and the latest release from UK-based Sports Nutrition manufacturer Applied Nutrition, has officially launched in B&M stores.

To mark the launch of Body Fuel™ now being available in over 540 B&M Stores nationwide, Applied Nutrition ambassador Paddy ‘the Baddy’ Pimblett made an appearance in his local B&M Store in Huyton, Liverpool which made him the first person to get his hands on this brand new electrolyte hydration drink from the discount retailer.

Pimblett is no stranger to making headlines both inside and outside of the ring and recently took a swipe at a rival popular electrolyte drink stating it contains sub-optimal ingredients compared to Body Fuel™.

Applied Nutrition is a fast-growing sports and active nutrition company and their latest release, Body Fuel™ offers a source of the key electrolytes sodium, calcium, potassium, chloride, zinc and magnesium, along with B vitamins and antioxidants to hydrate and fuel intense workout sessions.

B&M will be the first nationwide UK retailer to stock the drink, and they’re predicting it will be sold out in stores nationwide in no time.

Steve Marsters from Applied Nutrition said, “We’ve been blown away by the demand for Body Fuel™ since it launched late last year with interest and sales both being beyond our expectations.

“In addition, the athletes and professional sports teams we support in premiership football, boxing, athletics, basketball and cycling to name a few have all given us amazing feedback on Body Fuel™ and how it is supporting them to stay hydrated and compete at their best.

“We’re delighted the product will now be available in B&M stores nationwide giving B&M’s customers the chance to get hold of what we think is the best hydration drink available.”