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Brand & Marketing

Emirates stewardess

Emirates bets on a high-flying high-street experience 

Retail stores are becoming places to cement a relationship with customers, not just to sell products

Dougal Shaw

Little Moons products

How market research transformed Little Moons

Ross Farquhar, marketing director at Little Moons, explains how data-driven insights have become critical to the brand’s rapid growth and product development strategy

Sarah Vizard

O2's logo on a phone and Virgin Media's logo in the background

The role of market research at Virgin Media O2

Virgin Media O2's head of research and insight discusses how the company uses customer insight and offers some advice for those starting out

Sarah Vizard

Josh Silverman

Barbie mania: Meet the architect behind the branding blitz

Josh Silverman explains how he orchestrated the marketing drive behind the Barbie film

Dougal Shaw

How to become a customer-centric organisation

True and lasting customer focus is very hard to achieve. So how can businesses make it a reality?

Ellen Hammett

Logos of Puma and Serie A are seen on the Serie A official match ball Puma

Marketing masterclass: How Serie A plans to reclaim global glory

The Italian football league, Serie A, is using marketing to grow its audience rather than simply relying on what happens on the pitch

Graham Ruddick

Elizabeth Hurley-Nayar arrivves at the Love Ball

The diamond empire: How De Beers created a market out of nothing

When De Beers found itself with a glut of gems and no buyers, it used glamour and royalty to create a market where none existed

Bruce Whitfield

A group of young people in a business meeting

How to do market research well

Research should be the foundation of any growing business, but it is fraught with pitfalls that companies need to avoid

Sarah Vizard

Volkswagen's "Ugly is only skin-deep" advert is an example of The Praftfall effect

How to use behavioural science to boost your growth

Behavioural expert Richard Shotton gives a masterclass on how to exploit the innate bias of humans and how you can benefit from The Pratfall effect

Sarah Vizard

Paperplanes letters

The power of paper in a digital age

Online marketers call people who live offline ‘the unreachables’ but Paperplanes co-founder Dan Dunn has shown that direct mail can still hit home

Dougal Shaw

My Business Leader Secret - Matt Grech-Smith, co-founder and joint CEO of Competitive Socialising

Swingers CEO: Use pop-ups to test your big idea

Indoor, inner city mini golf combined with a boozy night out sounded like a crazy idea, but a pop-up in east London gave it a chance with customers and investors

Dougal Shaw

My Business Leader Secret - Camilla Barnard, co-founder of Rude Health

Rude Health founder: In-person feedback ‘is a gift’

Camilla Barnard, co-founder of Rude Health, which makes organic, dairy alternative drinks and breakfast cereals, shares her personal business advice

Dougal Shaw

Caspar Lee attention span illustration

When creating social content, offer value not cheap tricks

For years, being successful on social media meant creating clickbait. But the pendulum is swinging the other way as audiences look for content that doesn't numb their minds

Caspar Lee