Rude Health founder: In-person feedback ‘is a gift’

Camilla Barnard, co-founder of Rude Health, which makes organic, dairy alternative drinks and breakfast cereals, shares her personal business advice for our video series, My CEO Secret.

Barnard co-founded Rude Health with her ex-husband in 2005. In 2016, the business conducted an experiment, opening a cafe adjacent to its offices in Putney, south London. It has presented an opportunity to test out products in a live environment, Barnard explains.