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Europe

Facade of Ikea Greenwich

Ikea’s boss: We’ve never made so many mistakes

Ingka Group's CEO Jesper Brodin has had to return Ikea to its entrepreneurial roots to transform the retailer for the digital age

Dougal Shaw

Jesper Brodin

Ikea CEO: Manage challenges, lead from opportunities

Ikea's CEO explains a simple concept to help business leaders in times of change and uncertainty

Dougal Shaw

Station F building

Station F: What the UK can learn from France’s start-up hub

In an abandoned train depot, some of France's hottest new businesses are coming together under one roof

Dougal Shaw

Logos of Puma and Serie A are seen on the Serie A official match ball Puma

Marketing masterclass: How Serie A plans to reclaim global glory

The Italian football league, Serie A, is using marketing to grow its audience rather than simply relying on what happens on the pitch

Graham Ruddick