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Case Studies

Somone playing chess

How to set strategy in an uncertain world

PureGym CEO Humphrey Cobbold offers advice on working on a strategy focused on influencing what you can control and being ready to react to what you can't

Humphrey Cobbold

Brendon McCullum looks on during an England nets session at Lord's Cricket Ground

The power of a story: Redefining success in a data-driven world

Former England cricket selector Ed Smith looks at the power of a story and how it should be viewed in a modern business world.

Ed Smith

Sir Martin Sorrell onstage at Cannes Lions 2022

Inside Sir Martin Sorrell’s world: Strategies for building empires

Sir Martin Sorrell is a titan of the advertising world. We met at S4 Capital for an exclusive interview, talking empire building and more.

Josh Dornbrack

Simon Arora sitting at a table

Building B&M: Speed, strategy and success

We speak exclusively to long-time CEO Simon Arora about the strategy behind building B&M and how it nearly all ended after less than a year

Graham Ruddick

External photo of the Audley Cooper's Hill, Englefield Green

Retirement homes: The UK’s fastest growing non-tech sector

Retirement homes are big business as an aging population increases demand, but regulatory reform is needed to ensure quality of care

Alice Cumming

Stack of vinyl records

A look inside vinyl’s resurgence

Vinyl sales have been rising fast and new technology, including on-demand manufacturing, suggest its growth still has some way to go

James Cook

Yellow Pages on fire

The rise and fall of the Yellow Pages

The Yellow Pages used to make life easier for everyone. By sorting businesses alphabetically into categories, it streamlined finding products and services and changed how small businesses reached customers. But after being a permanent fixture in British households for more than 50 years, the final version of the print edition of Yellow Pages was delivered...

Patricia Cullen

Jason Atherton with Dubai in the background

Mastering the recipe for success: Jason Atherton’s entrepreneurial insights

Jason Atherton has built an international fine dining empire with a dozen restaurants around the world, including his Michelin-starred Pollen Street Social in Mayfair. After working with Pierre Koffmann, Nico Ladenis and Marco Pierre White, Atherton joined Gordon Ramsay working in Dubai and London, where Ramsay opened Maze. After striking out on his own in...

Andrew Lynch

H&M and Zara, the ‘sustainable’ fashion brands killing the environment

H&M and Zara are the two largest fashion retailers in the world, contributing enormously to the fashion industry being worth $2.4tn. Both launched sustainable and ethical clothing collections, but do they really care for the environment or are they simply contributing to the monsters in our closets? The fashion industry is the second largest polluter...

Josh Dornbrack